Monday, September 30, 2019

Playing Hip Hop Music When Making Cheese Makes It Taste Better. A Real story.



I know the cheese making industry is probably very competitive. All cheese manufacturers are trying to find some type of advantage they can use against the competition. The people in Switzerland consume some of the highest amounts of cheese when compared to other countries around the world. They have high cheese standards in this country. Scientists in Switzerland want to research ways to provide the best-tasting cheese in the world. They've not discovered any type of new ground-breaking cheese making technology. They have discovered something interesting. Exposing cheese to constant hip hop music could improve its flavor. I do wonder if there are Swiss hip hop bands, but I really don't want to know.

Here are some excerpts from the story with my valuable insights in italics.

Nine wheels of Emmental cheese weighing 10 kilos (22 pounds) each were placed in separate wooden crates last September to test the impact of music on flavor and aroma. The cheese was exposed 24 hours a day to A Tribe Called Quest’s hip hop track “We Got it From Here”, Mozart’s ‘Magic Flute’ opera or Led Zeppelin’s rock classic “Stairway to Heaven


So, nobody in Switzerland thought to find out how the flavor of cheese would react to country and western music, jazz or blues. I'm sure being exposed to music by Garth Brooks, Sarah Vaughn or John Lee Hooker could also improve the flavor. Garth Brooks could sing about how his wife left him and took all the cheese. A jazz song about how two people find love and happiness having cheese would be great. There could be a blues song about how a man got a good deal on his favorite cheese and it was recalled by the manufacturer. Those Swiss researchers should consider using different types of music.

Soundwaves at low, medium and high frequencies were played for three others while one wheel was left in peace.

The most obvious differences were observed in the strength of flavor, smell and taste,” Bern University of Arts researchers said in reporting the findings of a culinary jury which did a blind tasting.


I'm sure when it was revealed what type of music the cheese was exposed to during the manufacturing process, many people where surprised.

This cheese has a strong and robust flavor”
That cheese was exposed to rock music.”
This cheese has a smooth flavor.”
It was exposed to jazz music.”
This cheese has a dark smokey taste.”
That cheese was exposed to goth music.”
What was this cheese exposed to? It tastes like crayons.”
Kids bop.”
Oh.”

The hip hop sample topped the list of all cheese exposed to music in terms of fruitiness...(it) was the strongest of these in terms of smell and taste.”

The experiment, instead of using loudspeakers, used mini transmitters to conduct the energy of the music into the cheese.


I wonder if it the flavor of the cheese would have been better if they had hip hop artists perform live for the cheese? They may have made some special lyrics for the occasion.

Don't let nobody put you down because you're cheese
Make them say excuse me and make them say please
Tell them to go away if they sneeze
Because, because, because you're the cheese master.

You going to taste good
Like a cheese lover knows you should
All cheese wants to be like you if it could
All the cheese in the world knows it would
But they can't no way, no how like you can't get chocolate candy from a cow
Because, because, because you're the cheese master.


Beat Wampfler, the cheesemaker behind the project said the cheeses were tested twice by the jury and both times the results were more or less the same.
He said the experiment would now focus on hip hop.
The idea is now to take 5 or 10 kinds of cheeses and put hip hop on them and then compare.”

I suppose hip hop cheese is now going to be a rather popular item. I'm sure there would also be a market for country and western cheese, but it may need to be deep fried and served with a bar-b-que sauce There could also be a market for jazz cheese, but it would have to come with assorted dipping sauces and wine. Blues cheese would be difficult to sell because the people who buy it may be too depressed to eat it. Heavy metal cheese would be good, it would just have to be able to be thrown, slammed on the ground and more.

I believe the potential of making cheese with different kinds of music is just beginning to be explored.

Here is a link to the article.




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