I know the cheese
making industry is probably very competitive. All cheese
manufacturers are trying to find some type of advantage they can use
against the competition. The people in Switzerland consume some of
the highest amounts of cheese when compared to other countries around
the world. They have high cheese standards in this country.
Scientists in Switzerland want to research ways to provide the
best-tasting cheese in the world. They've not discovered any type of
new ground-breaking cheese making technology. They have discovered
something interesting. Exposing cheese to constant hip hop music
could improve its flavor. I do wonder if there are Swiss hip hop
bands, but I really don't want to know.
Here are some excerpts
from the story with my valuable insights in italics.
Nine wheels of Emmental
cheese weighing 10 kilos (22 pounds) each were placed in separate
wooden crates last September to test the impact of music on flavor
and aroma. The cheese was exposed 24 hours a day to A Tribe Called
Quest’s hip hop track “We Got it From Here”, Mozart’s ‘Magic
Flute’ opera or Led Zeppelin’s rock classic “Stairway to Heaven
So, nobody in
Switzerland thought to find out how the flavor of cheese would react
to country and western music, jazz or blues. I'm sure being exposed
to music by Garth Brooks, Sarah Vaughn or John Lee Hooker could also
improve the flavor. Garth Brooks could sing about how his wife left
him and took all the cheese. A jazz song about how two people find
love and happiness having cheese would be great. There could be a
blues song about how a man got a good deal on his favorite cheese and
it was recalled by the manufacturer. Those Swiss researchers should
consider using different types of music.
Soundwaves at low, medium
and high frequencies were played for three others while one wheel was
left in peace.
“The most obvious
differences were observed in the strength of flavor, smell and
taste,” Bern University of Arts researchers said in reporting the
findings of a culinary jury which did a blind tasting.
I'm sure when it was
revealed what type of music the cheese was exposed to during the
manufacturing process, many people where surprised.
“This cheese has a
strong and robust flavor”
“That cheese was
exposed to rock music.”
“This cheese has a
smooth flavor.”
“It was exposed to
jazz music.”
“This cheese has a
dark smokey taste.”
“That cheese was
exposed to goth music.”
“What was this cheese
exposed to? It tastes like crayons.”
“Kids bop.”
“Oh.”
“The hip hop sample
topped the list of all cheese exposed to music in terms of
fruitiness...(it) was the strongest of these in terms of smell and
taste.”
The experiment, instead of
using loudspeakers, used mini transmitters to conduct the energy of
the music into the cheese.
I wonder if it the
flavor of the cheese would have been better if they had hip hop
artists perform live for the cheese? They may have made some special
lyrics for the occasion.
Don't let nobody put
you down because you're cheese
Make them say excuse me
and make them say please
Tell them to go away if
they sneeze
Because, because,
because you're the cheese master.
You going to taste good
Like a cheese lover
knows you should
All cheese wants to be
like you if it could
All the cheese in the
world knows it would
But they can't no way,
no how like you can't get chocolate candy from a cow
Because, because,
because you're the cheese master.
Beat Wampfler, the
cheesemaker behind the project said the cheeses were tested twice by
the jury and both times the results were more or less the same.
He said the experiment
would now focus on hip hop.
“The idea is now to take
5 or 10 kinds of cheeses and put hip hop on them and then compare.”
I suppose hip hop
cheese is now going to be a rather popular item. I'm sure there
would also be a market for country and western cheese, but it may
need to be deep fried and served with a bar-b-que sauce There could
also be a market for jazz cheese, but it would have to come with
assorted dipping sauces and wine. Blues cheese would be difficult to
sell because the people who buy it may be too depressed to eat it.
Heavy metal cheese would be good, it would just have to be able to be
thrown, slammed on the ground and more.
I believe the potential
of making cheese with different kinds of music is just beginning to
be explored.
Here is a link to the
article.
https://uk.reuters.com/article/us-swiss-cheese/hip-hop-best-bet-for-a-cheese-that-will-please-swiss-study-idUKKCN1QV2NY
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