I suppose I'm fortunate
to be a guy living inside a guy's body. It has worked out well for
me during my life. I never feel the need or desire to identify as a
female. I can't imagine a situation that would make me feel forced
to do such a thing against my will. There are many females I love
and respect. I have a wife, mother, and daughter. I just know I'm
comfortable being a member of the male gender. It appears a man in
the United Kingdom had a deep emotional response to a promotion by a
craft beer brewer. He believed the beer brewer's promotion involving
pink beer was making him feel forced to identify as a female. Who
knew that pink beer was an elixir responsible for opposite gender
identification? I don't know if I want to think about what would happen if a blue beer was offered as part of a promotion.
Below are some excerpts
from the story with my valuable insights in italics.
The so-called “beer for
girls” was released in advance of International Women’s Day, and
served as BrewDog’s attempt to appear interested in gender
equality.
“Pink IPA is BrewDog’s
clarion call to close the gender pay gap in the UK and around the
world and to expose sexist marketing to women, particularly within
the beer industry,” it wrote in a blog post. “This is our
overt parody on the failed, tone-deaf campaigns that some brands have
attempted in order to attract women.”
Someone, please explain
to me what is wrong with marketing beer to women? When I was single,
beer marketed to women got my attention. I was a firm believer that
women have the right to have beer marketed to them. I never
considered it sexist marketing to women. I considered it a way for
women to get an adult beverage designed for them. I supported many
women having beer and even invested in it from time to time. Beer
marketing to men is simple. It's beer, it's cheap and it will get
you buzzed. In college, this would have been enough marketing of a
beer for me to buy a case of it.
Aaand that brings us to
Dr. Bower. For the few weeks that Pink IPA was available, customers
who “identify as female”—BrewDog’s words—could get it for
20 percent less than the cost of a Punk IPA. The 27-year-old Bower
was apparently so into this promotion, that he went to the BrewDog
bar in Cardiff, Wales, and tried to order a £4 ($5) bottle.
I have seen many beer
promotions. I have not been motivated beyond buying beer. I never
argued with anyone about a beer being less filling or tasting great.
I never believed that when it came to St. Pauli Girl, we either
should put her on a pedestal, or a coaster. I'll go as far as to say
I never believed that Staropramen helped me get a taste of Prague. I
believe giving a discount on a pink beer to customers who identified as
female was just a promotion. I will go as far as to say you may not
have to actually identify as female for this beer promotion. You
could just tell them you identify as a female to get a discount on
beer, wink, wink, nod, nod. How would they know? I don't think the
beer promotions come with some sort of gender identity test.
“Can I have a
discount for purchasing pink beer?”
“Do you identify as a
female?”
“I love women so much
I look at pictures of them all the time. I identify as a man who is
willing to say he identifies as a female to drink discounted pink
beer.”
“Okay, here is your
beer.”
Bower wasn’t satisfied
with this answer, and he told BrewDog that he believed he’d been
the victim of sex discrimination, and that he was willing to take
them to court over it. When he didn’t get a response, he did that
very thing, claiming damages for “direct discrimination and breach
of the Equality Act 2010.”
It appears that Bower
has a lot of time on his hands. Forget the discrimination against
people in areas of employment, housing and more. He is waging a
campaign so that all people everywhere can get the same discount when
they purchase pink beer regardless of their gender.
(Sarcasm Alert)
I can only imagine the
importance to society when it comes to equality in pink beer
discounts. If craft brewers are permitted to offer discounts to one
gender identification over the other, mankind could suffer. This
could lead to such promotional events as ladies night at sporting
events, or ladies night at different drinking establishments or
ladies night at other retail outlets. Oh, there are already those
things, so please don't tell Bower. I hope he never finds out about
Mother's Day.
Judge Phillips also said
that Bower had to feel “humiliated” and that it “wasn’t a
pleasant experience” for him. Bower—who represented himself in
court, because of course, he did—was awarded £1,000 ($1,254) in
damages, which he plans to donate to a pair of different charities.
I'm sure this isn't the
first time or first situation where Bower felt humiliated. A person
who has nothing better to do with their time than getting upset over a
discount for pink beer has probably had their fair share of
unpleasant experiences. Maybe the craft brewer could have a new
promotion that says People Go to Court Over Our Beer. They could
then provide a discount for everyone who doesn't sue them.
Here is a link to the
story.
https://www.vice.com/en_us/article/wjvkqb/man-sues-brewery-after-pink-beer-promotion-made-him-feel-forced-to-identify-as-female
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